"For 45 years we've seen our world through the lens of software 'engineering'. Has this central metaphor at the heart of what we do helped or hindered us? Could one of the suggested alternate metaphors help us improve the way we do our jobs?
I believe so. We need to start thinking about cultivating software projects.
This talk will challenge the 'engineering' metaphor and highlight how it has constrained us. You'll see the impact of changing to a radical way of thinking, which has led to a different way of growing software projects. By the end you'll want to move from a linear assembly line model of software to a more organic process."